First Look 2011!

Since it’s first edition in 2008, Firstlook has been THE game event of the Benelux. On Firstlook the game- and hardware-industry are able to show their christmas line-up for the very first time to the Dutch and Belgian consumers and media. Dozens of booths and several theaters give a limited amount of gamers the oppurtunity to see, feel and play with these new games and products for two days straight.

The limit on the number of visitors is unique among international game-events. Organizer Blammo Events believes every visitor should be able to play the games and use the products that are on display, instead of spending most of their time standing in lines. A visit to Firstlook means a visitor has a good idea what he would like to buy for this holiday season.

Firstlook’s concept is a succesful one, proven by its swift growth. Because of the expanding demand for boothspace, the event has been relocated for the thirth time in four years. On the 1st and 2nd of October the general public and the media in the Jaarbeurs Utrecht will be witness to the biggest edition as of yet: Firstlook, The Ultimate Edition. And if we take a look at the strong games line-up for this year, we’re certain it will be a blast!

Source: http://www.firstlookevent.nl